T-Shirts Are Still The King of Promotional Items

T-shirts are the undisputed king of promotional products these days. We recently looked at some industry figures and the trend over the past few years has continued – t-shirts are as popular as ever!

Shirts make up more than 17% of all orders in the industry and lead the rest of promotional items by a large margin including Polos, Bags, Writing Instruments, Drinkware, Tech Products, Office Accessories, and Hats.



Even with the continual influx of new promotional products, the personalized expression a t-shirt can make continues to drive sales for the 20-40 demographic. It’s important to us because we love printing t-shirts.

Just like we use our Facebook pages to promote our personal brands, T-shirts have become a personalized billboard for our beliefs and an extension of our imagination. The stacks of designs that come through our shop every year represent the incredible creativity of event organizers, team managers, and businesses all over Madison.

The custom t-shirt printing business is flourishing because of increased capabilities for operations like Think It Then Ink It, online awareness, and the casualization of the workplace. Many businesses have downshifted dress codes and opened up an entire generation for t-shirt loving.

For us, it’s still important to have personalized service and a touch of in-house design to make a t-shirt screen printing project go off without a hitch. We’ve seen a lot of people using online-only discount printing services that come to us after a printing or embroidery error that put them in a bind. At Think it Then Ink It, our team personally touches every project to make sure the design “makes sense” and we’ll make you aware of any potential concerns. It’s part of our proofing process and allows us to provide a higher level of service for our customers.

Our in-house screen printing and shirt embroidery operations combined with our Wisconsin-based distribution network, allow us to keep the majority of every transaction in our local economy.


Think it Then ink it is a promotional products and branded apparel company in Verona, WI. We build brands with logoed corporate, team, and event products from our vertically integrated design and fulfillment center. One of our unique capabilities is our specialized corporate branded stocking program that provides on-demand access to your customized products. Find out about our custom web apparel stores or available products and services at ThinkitTheninkit.com or call us at 608-845-5300.


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