Renk Seed Corporate Store Case Study
Responsive Service from an Online Corporate Store
CLIENT: Renk Seed Company
CHALLENGE: Consistent and responsive service from existing branded product and apparel supplier
SOLUTION: Think it Then ink it Live Product Store
RESULTS: Relationship-first representation and real-time fulfillment for complete inventory of corporate apparel and branded support products. Convenient online ordering and tracking services for products. Innovative product line-up and continuous product development.
The client was looking for improved order flow with a more responsive service engagement for their branded corporate fulfillment program. The client uses promotional products and branded apparel to support the Renk Seed image for their distributor network and agricultural producing clients. A simple online product ordering system with desirable products in a managed warehouse were of paramount importance. Because of the seasonality of the seed industry, it was important for Think it Then ink it to roll-out the store Go Live and new product program on a specified timeline with sufficient stock on hand for quick shipment.
The Think it Then ink it team worked together with Renk Seed to develop a new program starting with a “fresh ideas” meeting. We initially presented 200 product options and pared it down to 50 products for an initial viewing survey. We included some popular selections, but also some very unique products to fit with seed industry customers.
Think it Then ink it then developed a custom web store platform for online order selection and input. The store showcases the complete line-up of program products. The store has a clean user interface and includes inventory counts and sortable search options. With more than 10 apparel items and 40 premium promotional items, the store combines corporate organization with flexible options for customers. The client required specific reporting capabilities to review store and product performance and we were able to customize those options.
The product selection build-out was completed before Go Live and is warehoused in our Verona, WI headquarters. Our inventory-fulfillment team processes purchases same-day and completes the order by picking, packing and shipping, alleviating any fulfillment concerns for the client.
One of the major goals of every corporate fulfillment program is lasting brand exposure for the company. In the case of Renk Seed, it was very important to develop a program of desirable items that clients would regularly use or adopt as part of their regular wardrobe. The product line-up includes:
- Work Shirts
- Baby Onesie
- Bottle Opener
- Thermal Bottle
- Magnetic Clips
- Parts Tray
- Duffle Bags
- Rain Gauge
- Ice Scraper
- Cribbage Set
About Renk Seed
Headquartered in Sun Prairie, WI, Renk Seed is a family-owned independent seed company. With a family farming story going back to 1846, the Renk family has built on a tradition of quality products with a personal touch. The company is now one of the nation’s top family-owned seed producers and continues to innovate in a market segment.
About Think it Then ink it
Think it Then ink it is a promotional products and branded apparel fulfillment house located in Verona, WI. Starting with an eye for design and with a full complement of in-house screen printing and embroidery services, Think it Then ink it is the go-to supplier in the Madison area. With a focus on Team Apparel, Corporate Apparel and Promotional Products, School Spiritwear, Race and Eventwear, and Corporate Fulfillment Programs, Think it Then ink it completes the conversion from idea to reality.
From promotional giveaways to team web stores, Think it Then ink it is the proven leader for unique and engaging designs that can immediately make brand impressions. Clients big and small choose Think it Then ink it to supply products and apparel on budget and on time.